If your business is growing, chances are you are overwhelmed with workloads and to do list that is left unchecked. You might be asking this question about whether marketing automation is for you. Or if it’s the right to time to dive into this. So, let us give you some thoughts on how you can make a better decision on this part.
How Much Repetitive Task Your Team Has to Accomplish on a Daily Basis?
Marketing automation is created to help businesses with their repetitive task such as sending out emails, getting a list of site to buy website traffic, publishing contents, and so on. If your team is spending at least 40% of their time doing these repetitive tasks, marketing automation could be a great solution. It can help you save time and lets your team spend time being creative and productive on things that really matter.
Check Your Monthly Expenditures
Marketing automation tools do have some fees involved. Acquiring these tools may cost you some budget, but you also have to consider the effect it will cause. For example, you have a team that manages a tech blog. Check how many people needed to get it done, and how much you spend on manpower. Through the help of marketing automation, you can effectively maximize your manpower to do other things that marketing automation cannot do. Analyze your expenditure. And choose whether marketing automation would really give you some savings since you’ll have to set aside a budget for it.
Do You Have Clear Reports?
Data analytics is quite difficult if you’ll do them manually. Also, manual data gathering is susceptible to human errors. If you can barely manage every task and can’t accomplish essential reports, marketing automation would be a great help. Since it is a program with report creation features, you can cross off reports from your to-do list. It will automatically generate reports anytime you need them the most.